If you’re the owner of a growing business, it’s likely that you’ve heard of search advertising, also known as search engine marketing (SEM), or pay-per-click (PPC) advertising. But, you might be wondering, could it actually work for your company?
It can. In a world with so many advertising outlets and venues, it’s vital to attract new customers to your business, and to connect with people who are actively looking for what your business can offer. That’s what search advertising can do. The Internet easily surpassed any single other means of finding information long ago. In fact, According to a consumer report, 89% of consumers research products and services online before investing in them. Search advertising is an effective way to reach the people performing those searches—including the specific people your business is looking for.
With search advertising, you’re able to have very granular control over your ads: you decide on how much money you want to spend, which keywords (terms or phrases that prompt your ad to appear) to use, and the websites on which you’d like your ad to be placed. You can also easily measure search advertising’s impact on your business. The numbers are there: spend as much or as little as you like, see what’s working for you and adjust as needed. With search advertising on your side, it’s amazing how successful your business can grow to be.